Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction ingathering Profile History of LUX Industry Analysis thrum Analysis Segmentation Basis Marketing Mix merchandise Life cycle EXECUTIVE SUMMARY lux exclusive came into existence in 1964. lx occupies a large tradeplace place share in the Pakistani goop market as rise up as the international arena. The natural Lux, with the insolate blocker formula, is targeted towards a incompatible market segment as compared previously to previous Lux. Lux is the first brand to command the sunblock concept in soap industry. Lux plans to commotion to all these customers. Beauty begins with Lux. The strategy that is used by circulate up br different for their lux sun blocker is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sunscreen is not considered as a new product. It is a re launch of the vivacious product Lux. T his feature of the soap makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty soap with a cast by prize brothers. Lux already has a rigid position in the soap market. Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized differently than all other Lux beauty soaps Introduction to open up Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever multitude of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was corporate in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so fore Which record approximately Rs. 20 billion... If you want t o get a full essay, order it on our website:! OrderCustomPaper.com

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