Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the Key IssuesThe key issue that Levi?s has to everywherecome is a missed opportunity to sell their blue blue jean jeans to upper class arse securities industry. Furthermore the competition has non progress this mistake and appears to be using the patented Levi?s dungaree signature stitches in their own work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an irreverence of patent rights, it is hard to all everyplacelook the decline in general sales that the company is experiencing. Levis has experience dealing with a roomy variety of the male point market for jeans with over one hundred twenty-five years in the business, and locating their operations in over one hundred ten countries, but these statistics do non supply to the overall problem ofSales have fallen because Levi?s made the switch form selling in noble priced retailers to third-year bank discount stores, and left their superior clien tele without a product. They captured a new market while failing to treasure the rare market. Unless Levi?s is able to issue their brand to their original target market, the brand will continue to automatically shift itself in the minds of their target market as an inferior safe and Levi?s will be faced with a laborious and dearly-won challenge of repositioning the brand.

SWOT AnalysisStrengths: The Levi?s blot has been nigh for over 125 years with three familiar lines: Levis, Dockers and the Levi?s Signature Brand. The company as well as sells their product to over 110 different countries. This gives L evi?s a core power in experiencing economie! s of scale due to its global production. The company also holds a patent on the signature denim stitches with the fabric label. Levi?s also once dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a secure distribution... If you want to get a wax essay, order it on our website: OrderCustomPaper.com

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