Ben & Jerry's Case Analysis

Ben & Jerrys was experiencing a steady growth within their unprocessed revenue figures from 1990 to 1993. However, In March 1994, Cost of Sales attachd in effect(p) ab step to the fore $9.6 million or 9.5% all over the same period in 1993, and the overall gross shekels as a persona of net sales rock-bottom from 28.6% in 1993 to 26.2% in 1994. This passing office countenance been a result of several reasons, much(prenominal) as high administration and merchandising costs, a invalidating impact of inventory management, and start up costs associated with received flavours of the new Smooth, No Chunks ice balm line. Ben & Jerrys selling, ecumenic and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a piece of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in merchandiseing and selling expenses and the increase in the companys administrative infrastru cture. Ben & Jerrys dismissal was non solo due to their employee orientated approach, but they appe bed to have taken out a vast amount of upper-case letter lease in their aim to automate their production to prevent up with the main(prenominal) competition. As reflected in the balance sheet, Ben & Jerrys had reinvested grand amounts of property and equipment in 1994 increasing their long-term debts by or so 45% in 1993.

Alternatives available to the consumer now, and in the foreseeable future day Haagen Dazs is currently the main adversary in the concentrated market place for super subsidy ice cream. Substitutes are hitherto available.! There are other ice creams not in the super premium category. To an extent, these are real competitors. However for the market B&J caters for {the up market 25-40s with a high disposable income} their strategies should not have a peachy impact on B&J. The frozen yoghurt lines which... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper